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Don’t Fear the Feedback: Social Media Can be Powerful PR Tool

Terrie Mavros, electronic marketing specialist at a New Hampshire credit union, found that a complaint on Facebook created an opportunity for some positive public relations.

By Terrie Mavros | Updated on April 04, 2011

Is the fear of negative comments keeping you from social media endeavors? Are you concerned that if you put your brand “out there”, you might have feedback that is less than stellar, for all to see? If you already have a page or two, are you quick to delete anything that could be perceived as negative, because you are worried that others will see it?

Facebook, Twitter, LinkedIn? Fear not! Look at these as opportunities to not only tout your brand, but to engage in conversation with members, embrace opportunities to serve, and show the world how you make your members a priority and solve their problems.

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