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Card Issuers Should Shift Card Strategy to Meet Competition, Expert Says

An expert on card marketing has reported that card issuers have begun pushing out credit card offers at a record pace and that card issuers can seize opportunities by shifting some of their card terms.

By David Morrison | Updated on April 01, 2011

An expert on card marketing has reported that card issuers have begun pushing out credit card offers at a record pace and that card issuers can seize opportunities by shifting some of their card terms.

“Opportunities exist for those card issuers who are willing to swim against the tide,” said Andrew Davidson, senior vice president with Mintel Comperemedia, a firm which tracks credit card offers. “For example, there tends to be a ‘me too’ approach when it comes to responding to new regulations. Bucking those trends can enable an issuer to gain an edge.”

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