In the many years that I've been involved with this industry, we have always been interested in helping credit unions improve their cross selling capabilities. But I have to say that there are some really disparate philosophical approaches to selling out there. Most of these discussions rotate around having credit union staff members-who are traditionally service oriented-become super sellers.
The prevailing wisdom in the industry is that we need to provide sales training to foster a sales culture and to position staff to be able to engage customers in a conversation that results in a sale of a new account or an expanded service. In other words, teaching staff to sell because as we all know, sellers sell, right?
Hogwash.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
