The major credit union trades, CUNA and NAFCU, along with state leagues are pushing an array of online messaging formats today in challenging the interchange fee cap.

For one, NAFCU urged its members to use their own websites to drum up higher levels of public support to forestall the interchange rice cap rule and make consumers "aware of the impact this rule would have on their wallets…"

Form e-mails are not as effective as personal messages directed online or in writing from members to their representatives and senators, said NAFCU.

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