Understanding a lawmaker's stance on various issues is important. But you also need to know personal details, such as the fact his or her daughter just got admitted to a first-rank college.

It also helps if you take a long-term view and built trust and credibility over a number of years.

That advice comes from two CEOs who have been politically active for years and learned how to carry the credit union message to Washington as well as their state capitals.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.