FcISHERS, Ind. — Credit unions are going through a definingmoment and have an opportunity to figure out what they stand forand come up with a strategic plan to get where they want to be.

That was the outlook from Robert Falcone, an adviser for JRFConsulting Services, who spoke at the CU Water Cooler Symposiumabout his experience at Nike during a pivotal moment in itshistory.

After enjoying decades of fertile growth, Nike faced asignificant down year in 1994 and needed to regain its bearings.The company formulated a long-term strategy for becoming a globalcompany that included signing the top athletes in each sport. Asone example of the strategy's success, the golf department wentfrom $50 million to $700 million after signing Tiger Woods.

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