FISHERS, IND. — Getting back to the roots of providing financial services and striving for a consistent level of service across all channels were among the points emphasized by Ed Brett, e-commerce channel manager at Westminster Savings Credit Union, during his presentation at the CU Water Cooler Symposium on Thursday.
Brett said the credit union business is not about marketing, government, politics, employee engagement, social media, or any number of other things. "We are free to concentrate on banking and we should be excellent bankers," he said.
He challenged the idea that social media provides value to members. Westminster's members, he said, have told the credit union they don't want it to be on Facebook–they want better rates and more convenient services.
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