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Credit unions have worked hard to establish themselves as the best choice in automotive lending. Both prudent lending practices and neighborly service have solidified an excellent reputation among car buyers. Auto dealerships have partnered with credit unions because of flexible financing options and the assurance that their clients will always be treated with genuineness. Even now with auto sales slumping, government regulation, strict underwriting policy and an influx of loan defaults, credit unions still remain on the vanguard of consumer lending.

While working to provide competitive lending options in this erratic economy, credit unions are faced with tough choices in maintaining this tradition. It is moments like this that lenders can recalibrate and provide new solutions and consumer financing opportunities.

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Peter Westerman

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Credit Union Times

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