The $320 million Legacy Community Federal Credit Union of Birmingham, Ala., has taken community outreach and good-deed performance to new heights this spring.
Its "Do Something Good Today" promotion-in which management and staff randomly gave away free gas, lunches, haircuts and toys-generated favorable media coverage in line with the credit union's goal of creating heightened CU awareness.
"Our hope has been to plant a good Samaritan seed in the community and get others to join in under a 'pay it forward' concept," said Legacy President/CEO Joseph McGee.
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