Fifteen years after it was founded and three years after it was sold, Digital Insight is no more.

It's now Intuit Financial Services, "a new name and brand (that) more accurately reflects the unique insights and assets the company provides its financial institution customers," the parent company, Intuit Inc., said in its announcement this week.

Digital Insight was launched in 1995 by two former staffers from core processor XP Systems and quickly grew into a dominant presence in the new technology of online banking for credit unions. Its sale to Intuit, maker of the Quicken line of personal and business financial management software, for $1.3 billion closed in February 2007.

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