Truliant Federal Credit Union is getting in on the online conversation.

"This has been a long time coming for Truliant," said Truliant Marketing Communications Supervisor Ryan Shell. "Building awareness is the No. 1 driving force behind this social media initiative. Of course, there is a member service aspect as well but we see this as an extension of our communications channel."

After months of research, the $1.2 billion credit union has developed a social media strategy that revolves around its blog (blog.truliantfcu.org). Shell views it as the credit union's social media resource hub where members can learn everything from financial tips and the latest Truliant news to fellow members' financial success stories. Posts feature expert content written by staffers from departments such as deposit services, consumer/real estate lending, e-services and community services. When applicable, blog topics will help provide content and further the online conversations on Facebook (www.facebook.com/truliantfcu) and Twitter (www.twitter.com/truliant).