TNB Cards services has launched a Web site to help its clientcredit unions better market their credit and debit cards.
The subsidiary of credit union-owned Town North Bank said its newadvanced marketing portal will let credit unions customizepre-designed promotional materials by adding their own creativeelements, such as unique pictures and color schemes to complementtheir branding.
The new Web site will streamline management of card promotion andenhance the planning, design, and execution of card marketingcampaigns. It provides access to everything credit unions need forcard promotions in one convenient online location, TNB said.
The card processor also touted AMP as “an easy-to-use system thateliminates the manual tasks involved in creating and managing acard promotion.” Credit unions login to AMP through TNB's secureclient center Web site to enroll in a promotion and begin designingpromotional materials. As each custom element is added to thepromotional piece, the creative image is refreshed and displayed onthe user's computer screen, making it easier to review and approvecreative materials.
“With AMP, credit unions now can simply and affordably developone-of-a-kind marketing materials,” said Mark Fenner, senior vicepresident, TNB Card Services. “We've made it easy for our creditunion clients to create promotional materials unique to theirindividual credit union. By automating the process, AMP streamlinesthe development of a card promotion.”
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