Welcome to the darker side of social media where the conversations turn less friendly, more confrontational and in some cases can feel like a never-ending assault.

Given the ease of posting grievances for the world to see online via Twitter, Facebook, blogs or even video on YouTube, the challenge facing credit unions is what to do?

The short answer is to do what credit unions do best-take a more personal, friendly approach rather than having it all unfold in public.

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