NATIONAL HARBOR, Md. — Credit unions should learn a lesson from Starbucks. The coffee retailer lost some of its luster-and its profits-when it strayed too far from its core strength and focused on food as well as beverages.
That's the advice business executive and author Scott McKain gave during his keynote address at NAFCU's 42nd Annual Conference and Exhibition.
He noted that if a credit union can't define its message and mission in clear and concise terms, its members and potential members won't be able to either, and this will hurt credit unions' ability to grow.
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