The Michigan Credit Union League announced a marketing agreementwith Thor Inc., the largest producer of recreational vehicles, toaid CUs offering secured RV loans through Thor's captive financefirm.

Under the marketing pact, CUcorp, the league's marketingsubsidiary, will promote "high-quality consumer RV loans" and"broaden the complement of lending products we provide to creditunions," according to the league.

"High-quality RV loans can help credit unions diversify theirportfolio in a safe and profitable manner and also provides anadditional avenue to attain new members," said David Adams,president/CEO of the league.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.