Gesa Credit Union has come a long way since its founding in 1953 when General Electric employees formed the cooperative after local lenders weren't willing to make consumer loans.
Today, the $853 million credit union has evolved, with a community charter in place since 1996 and an expanded membership of more than 85,000 that includes a high percentage of scientists, engineers, doctors and other medical specialists. According to Gesa President/CEO Christina Brown, the Richland, Wash., area has more doctorate degrees per capita than any other place in the country.
So it made sense for the credit union to launch an investment program to appeal to the diverse membership.
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