BELLEVUE, Wash. — Even though the number of credit unions served by ShareBuilder Corp. has declined since being acquired by ING DIRECT, the online brokerage firm is reassuring the industry that alliances are here to stay.

ShareBuilder was bought by ING DIRECT in November 2007 for $220 million. Back then, roughly 125 CUs were clients of ShareBuilder, known for its automatic investment plans. Today, those numbers have dropped to roughly 50, according to Kathy Schanno, a spokeswoman for ShareBuilder from ING DIRECT. Some chose not to continue on as clients while others were not comfortable doing business with a bank, Schanno said.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.