SAN FRANCISCO — The first significant revision to the payment card industry data security standards (PCI DSS) since they’re implementation includes a deadline for the largest card processing merchants to certify they are no longer storing consumers’ sensitive card data.“Hackers are looking for this type of data because of its use in counterfeiting payment cards, and that is why Visa prohibits its storage,” said Eduardo Perez, Visa’s head of global data security.PCI DSS were developed and promulgated by the Data Security Council, an industry body with representatives from all the major card brands that sets card data security standards for the entire card payments system. The Sept. 30, 2009 deadline affects merchants that process more than one million card transactions per year (so-called level one and two merchants).Merchants found not in compliance after that date can be fined and face other enforcement measures, the brand said. Previously Visa has suggested the majority of the biggest merchants are already compliant with the data security standards.

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