DES MOINES, Iowa — Seventeen credit unions headquartered in New York State have completed training in the skills and approaches they need to more effectively reach out to the Hispanic market, according to a firm which provided the training.
Coopera Consulting, an Iowa-based consulting firm which specializes in Hispanic marketing partnered with the New York Credit Union Association to provide the training, Coopera explained.
"We have developed a comprehensive approach to help credit unions better understand the Hispanic market," said Miriam De Dios, Emerging Markets Director of Coopera Consulting. "Through this outreach initiative, credit unions will be able to promote the credit union philosophy of serving the underserved that ultimately aids in the growth of the credit union."
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Through a combination of webinars and workshops, New York credit unions developed an outreach plan for growth through the Hispanic market. Coopera will continue working with those credit unions that are ready to implement the outreach plan in their communities.
"It's one of the first programs we've been involved with that really lets us develop a plan from start to finish and customize it to our market," said Linda Garboczi VP of Member Relations and Marketing at AmeriCU Credit Union in a Coopera announcement. "The training program helped us identify gaps in our plan that we can now remedy before presenting to our board and management team."
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