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SAN FRANCISCO — The U.S. Zopa model, heralded a year ago as an innovative membership tool to attract a youthful audience from YouTube and Facebook, is headed for the scrap heap.

However, some of the six pioneering CUs are still hoping to save the social lending vehicle. Peer-to-peer lending “still has a place for the industry,” even if loan volume turned out “miniscule,” declared Forum CU of Indianapolis in explaining the end of the Zopa experiment on its Web site (www.forumcu.com).

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