SAN FRANCISCO — The U.S. Zopa model, heralded a year ago as an innovative membership tool to attract a youthful audience from YouTube and Facebook, is headed for the scrap heap.

However, some of the six pioneering CUs are still hoping to save the social lending vehicle. Peer-to-peer lending "still has a place for the industry," even if loan volume turned out "miniscule," declared Forum CU of Indianapolis in explaining the end of the Zopa experiment on its Web site (www.forumcu.com).

Holding out hope of resurrection, Forum said a CUSO "or a centric type of organization" might be formed in the U.S. to serve the online segment despite the economic crisis, which was seen by some participants as killing the venture.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.