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LAS VEGAS — The ACUMA Mortgage Lending Leadership Conference had a full itinerary of sessions and speakers, but attendees could hardly concentrate on the lessons at hand. Instead, speakers and audience members alike buzzed about two hot topics: efforts toward a credit union-controlled secondary mortgage market and plans for a big impression at next month’s National Association of Realtors conference in Orlando, Fla.

In fact, Thursday’s post-breakout group session was transformed into a marketing brainstorming session, with mortgage lenders suggesting catchy slogans for the NAR booth. Most ideas centered on the message that credit unions have plenty of liquidity and are actively seeking mortgage loans.

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