MORELIA, Mexico — Seven credit union professionals participated in this year's World Council of Credit Unions' Hispanic Marketing Immersion Program Sept. 20 through Oct. 3 in Morelia, Mexico. Participants completed a practical internship on-site with a credit union, or caja, interacting with staff, management and members, learning daily Mexican credit union operations and studying marketing strategies used to attract new members and promote financial products.
Because the program is an immersion program, participants spent each morning in intensive Spanish classes and lived with host families to learn about Mexican family life.
"What we aim to do is give the participants a tool, a total immersion experience, in what daily life in Mexico looks like," said Victor Miguel Corro, WOCCU international partnerships manager. "That's why it's important to be with a middle-class Mexican family and see how life evolves every day–that you can't get in an empty hotel room."
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