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CU Execs Learn About Marketing in Mexico

MORELIA, Mexico -- Seven credit union professionals participated in this year's World Council of Credit Unions' Hispanic Marketing Immersion Program Sept. 20 through Oct. 3 in Morelia, Mexico. Participants completed a practical internship on-site with a credit union, or caja, interacting with staff, management and members, learning daily Mexican credit...

By Heather Anderson | Updated on October 21, 2008

MORELIA, Mexico — Seven credit union professionals participated in this year’s World Council of Credit Unions’ Hispanic Marketing Immersion Program Sept. 20 through Oct. 3 in Morelia, Mexico. Participants completed a practical internship on-site with a credit union, or caja, interacting with staff, management and members, learning daily Mexican credit union operations and studying marketing strategies used to attract new members and promote financial products.

Because the program is an immersion program, participants spent each morning in intensive Spanish classes and lived with host families to learn about Mexican family life.

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