PLYMOUTH, Mich. — Marking one of the largest voluntary media campaigns coming "at a timely and important moment in our history," the Michigan Credit Union League Monday rolled out new safety and soundness ads to air on statewide radio.

The "Credit Union Difference" radio blitz, costing $700,000 and to continue for six weeks and later in 2009, underscores a new "trust" theme stressing credit unions are a source of financial advice and responsible lending during the nation's financial crisis, said the league.

"We've gleaned ideas from other co-op campaigns around the country and so we are hopeful that other state leagues, individual credit unions or credit union groups might want to adopt what we've produced in our ads and on our Web sites," explained David Adams, league president/CEO in detailing the branding concept.

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