BELLEVUE, Wash. — While members and bank customers are generally satisfied with their financial institutions, most prefer additional services such as financial planning and legal advice, according to a new survey.
Conducted by Coinstar Inc, in partnership with Kelton Research, a strategic services research firm, the survey showed that 67% of respondents said they still like the personal touch. Sixty-six percent said they would much rather stand in line for a teller than at an ATM.
When survey respondents were asked about using non-traditional banking services if offered by their financial institution, many liked the idea of one-stop shopping at their branch. Fifty percent said they would take advantage of financial or related services not traditionally provided by their branch if they were offered. Legal advice and financial planning were among the most desired.
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Postal services, computer and printing services and self-service coin counting machines were also among the top non-traditional services requested. Other services of interest to respondents included a snack bar, Wi-Fi access, neck and shoulder massage, and even a supervised play area for children.
The survey was conducted July 3-5 using an email invitation and an online survey, according to Coinstar and Kelton.
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