LAKE JACKSON, Texas — Young & Free is hitting the Lone Star state courtesy of Texas Dow Employees Credit Union.

Developed by British Columbia-based Currency Marketing and made popular by Common Wealth Credit Union, Alberta, Canada, Young & Free is a financial management package designed to engage 19- to 25-year-olds toward effectively managing their money.

"Young & Free is the perfect fit for our culture," said Texas Dow Channel Integration Manager Trey Reeme. "As soon as Tim mentioned that he's licensing it in the United States, I immediately knew that the success Common Wealth had was not unique to them. There is nothing like Young & Free here, and it sets the bar not just in financial services but in the use of social media to engage new members and have conversations with Gen Y."

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.