The world of search engines is fast-paced and ever-changing. Google, Yahoo!, MSN and numerous other engines are the gateways to the Web's valuable content. As they continue to evolve, it's important to keep their latest developments in sight. Why? Because your Web site's visibility in search engines makes a significant impact on how many visits it will receive. So, what can you do to promote your Web site? Optimize.
Here are some tips to help boost your Web site's chances of being discovered.
Do your research. Determine the keywords and phrases that your target audiences will search for to find you. This is the cornerstone of a successful search engine marketing program, and your strategy has to be reassessed frequently. First, think of that target audience. What terms would they use to conduct a search for your organization and others like it? Use popularity, offerings and search behavior to narrow the list. Launch the program, track conversions, optimize the program according to the results you're seeing and repeat.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
