DES MOINES, Iowa — In line with a mission adopted a year ago byits “growth commission” to help credit unions achieve gains inmembership, the Iowa Credit Union League said Tuesday it hopes toput together financial analyses and concrete business plans bySeptember on courses Iowa CUs might follow.

“At a time when credit union membership growth in Iowa isgenerally stagnant, credit union members are aging, competition isincreasing, margins are shrinking and new markets are emerging, thegrowth commission recognized the need to focus on strategic,innovative and collaborative ways to serve Iowans in the future,”said a league press release.

Composed of 23 Iowa credit union leaders, the growth commission“spent more than six months reviewing research and discussing thefuture of the credit union movement,” said the league. Theirmeetings, facilitated by John Lass, senior vice president/productdevelopment of CUNA Mutual Group, “ultimately led to theidentification of five key areas to help stimulate growth inIowa.”

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