LAS VEGAS — Long time cheerleaders of their track records with member service, convenience and advocacy, the credit union industry still has a way to go to establish credibility, Dan Clark, author and speaker told attendees this morning at NACUSO's annual conference.
During a spirited session, Clark shared some troubling pieces of data to prove his point: credit unions make up just 5.6% of all assets among all financial institutions and originate a mere 2% of all mortgages.
"People helping people, yes, we know that," Clark challenged. "What are you doing to get the word out that credit unions are different from banks?"
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