NORTH CHARLESTON, S.C. — When South Carolina Federal Credit Union went searching for ways to build relationships with members, Beth Jaskiewicz, senior vice president of marketing, looked at reward checking and all its other income-generating products.
"Then we did some focus groups and heard that people wanted simply packaged benefits, they didn't want to count transactions," Jaskiewicz said.
One participant even pointed out that programs with multiple requirements don't match the credit union's branding and slogan, "Life simplified."
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