CHARLOTTE, N.C. — Talk about organic growth. Carolina Postal Credit Union is still riding the wave of its popular "I Love My Hoopty" campaign.
Financial and professional market trend analysis and forecasting firm VRL KnowledgeBank based in the United Kingdom has set its sights on the $60 million credit union. CPCU will be featured in the firm's "Best Practices" report on successful Social Media.
The Hoopty campaign incorporated branch merchandising, direct mail and an interactive blog. As part of the campaign and contest, members submitted photographs and favorite Hoopty stories to win a CPCU emergency car care kit, which included duct tape and an "I love my Hoopty" bumper sticker.
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