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WASHINGTON — One of the lessons CUNA learned in launching its “Home & Family Finance” radio program is station managers are more likely to respond to requests for air time if they come from a local credit union rather than a big name, Washington-based trade group.

This is according to Mark Wolff, executive director of the radio program and senior vice president of communications at CUNA. In September 2006, the association launched the weekly show on 30 stations around the country through Radio America, a 20-year old network with more than 500 affiliated stations.

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