MADISON, Wis. — Tim McAlpine, president and chief strategist,Currency Marketing, based in Chilliwack, British Columbia, Canadaand Larissa Walkiw, 2008 Young & Free Spokesperson for CommonWealth Credit Union are slated to debut a session on social mediaand Web 2.0 at Execu/Summit 2008 held March 2–7 at the SheratonSteamboat Resort & Conference Center in Steamboat Springs,Colorado.
|McAlpine created the successful “Young & Free” integratedmarketing campaign to promote Common Wealth Credit Union's “Young& Free” checking account, aimed at 17-to 25-year-olds.Nineteen-year-old Walkiw writes the “Young & Free” blog atwww.youngfreealberta.com about her life and adventures as aspokesperson, while promoting Common Wealth CU acting as a liaisonbetween her generation and the credit union.
|In their session, “Engaging Generation Y on their Own Terms,”McAlpine and Walkiw will share the insights they've gained, Web 2.0“do's and don'ts” and how their program has attracted a newgeneration of potential credit union members.
|Execu/Summit is a unique event offering credit union executivesand directors in-depth discussion on the most pressing issuesfacing the movement. For more information on Execu/Summit, visitcues.org and select conferences.
|Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
