MADISON, Wis. — Americans in the emerging baby boomer category are forming small businesses at a rate higher than their younger counterparts.
With that premise in mind, one of the Filene Research Institute's i3 innovation groups has developed The Big Idea Evaluator to help aspiring entrepreneurs evaluate the market-worthiness of their enterprise and the team that developed this tool is now looking for credit unions interested in piloting the idea.
Based on respondents' answers to questions in three categories–market, management, and money–the Big Idea Evaluator gives them feedback, offers advice and counsel, and suggests resources to help refine plans and create successful new ventures.
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