DALLAS — Aiming to showcase the industry's positive subprime role, the Texas Credit Union League last week unveiled a statewide advocacy campaign to place "true success stories" in a broad cross-section of media outlets ranging from Internet blogs to radio talk shows.
"We have been handed a unique opportunity, a news hook, to tell the credit union story and if we don't act immediately, it will be gone and we will have missed the boat," declared Winter Prosapio, TCUL director of communications/advocacy.
In a stepped-up awareness campaign, the league said it has been gathering success stories from member CUs and hoped to have as many as 25 for publication and broadcast throughout the state by the end of January while also encouraging CUs elsewhere to join in.
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