MADISON, Wis. — There's a new strategic research, marketing and sales development player in the credit union marketplace–CVJ Solutions.
Formed through a partnership between credit union consultant and former CUNA executive Victoria Joyal, and credit union consultant and former CUNA Mutual Group executive Cynthia Venden, CVJ Solutions was created to help connect insights with action in order to achieve business results.
After two years of independent credit union consulting, Joyal and Venden realized the synergies between their areas of expertise and decided to join forces to offer a complete array of strategic solutions to their respective clients.
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According to Joyal, the firm provides practical solutions that meet the challenges of aligning member and marketplace knowledge with strategies, plans and sales execution. Services range from customized market research and comprehensive marketing planning, to sales and leadership development.
"A high performing business environment needs to emphasize both strategic and tactical plans," says Venden. "If marketplace or consumer insights are uncovered, but not executed upon effectively from managers down to front line staff–then business results will be compromised. Having a clear line of sight, and translating strategic drivers of the organization into everyday actions, is what CVJ Solutions is all about."
Joyal is most recognized in the credit union movement from her role as the primary analyst responsible for CUNA's Credit Union Environmental Scan from 1997 to 2005.
Venden has been active in the credit union market for over 17 years, helping credit unions develop robust sales environments through training, performance consulting, and leadership development.
For more information, please visit www.cvjsolutions.com.
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