MADISON, Wis. — In an effort to more effectively serve credit unions' training and development needs, CUNA Mutual Group and CUNA have agreed to move CUNA Mutual's Creating Member Loyalty organizational training program to CUNA.

The CML program provides training and implementation support to help credit unions develop their member service and sales culture and enhance the leadership and coaching capabilities of their staff. Created by CUNA Mutual more than 20 years ago, CML now offers more than 60 sales and service training modules covering such areas as member sales and service, leadership and training to nearly 400 credit unions.

“By working together, we can more effectively support the training programs that are so critical to the long-term success of the credit union movement,” said John Lass, senior vice president, product strategy for CUNA Mutual. “In this case, we found that our Creating Member Loyalty program was a more logical fit with CUNA's broader training offerings.”