MADISON, Wis. — Hendrix Niemann has joined CUNA Mutual Group to lead its wealth management initiative within the Rep Services division of CUNA Brokerage Services Inc.

In his role, Niemann will coach and train financial services representatives on big-picture wealth management issues facing credit union members. He is also responsible for helping grow CUNA Brokerage Services Inc.'s revenues in the areas of managed accounts, financial plans and insurance.

Niemann most recently served as senior vice president & director of Business Development at Cannon Financial Institute where he initiated and managed strategic alliances with financial services industry partners. Previously, he served as director of Sales, Alliance & e-Learning Services at the American Bankers Association, where he managed the professional development group's outside sales force and inside sales support personnel.

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