SOUTH BEND, Ind. — Teachers Credit Union is looking to localsfor its next television spot.
|TCU has launched the TCU Take One Contest, which challenges arearesidents to create its next commercial targeting the 18-24 yearold demographic by answering the question “Why do you TCU?”
|Inspired by the Superbowl ads, the TCU team tapped its collegeinterns for ideas on how to best reach the young adult market in afun, unique way. From there the Take One Challenge was born.
|“What better way to connect with this demographic than have themactually creating the spots,” said TCU Public Relations ProgramCreator Josephine Lentych. “We're a little nervous and excited tosee what they come up with.”
|Commercials will be judged based on originality and creativity;likelihood to motivate someone to use TCU; its call to action; andability to differentiate TCU from other financial institutions.
|The contest is slated to run through October 31 and the top fivecommercials will be aired on www.tcunet.com.
|One lucky winner will be selected on December 31 and receive$5,000.
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