LAS VEGAS — The product may be a bit offbeat but Forum Credit Union of Indianapolis discovered this year that listening and responding to business customers pays off.
In this case, the product is burial financing and the client is a funeral home which asked the CU for help on accounts receivable financing.
"When they said accounts receivable, we said, 'what'," commented Douglas True, Forum senior vice president, in describing the CU's reaction to the request of Flanner Buchanan Funeral Home which said it was weary of handling the credit paperwork.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
