IOWA CITY, Iowa — How much did members really care about the "Optiva" name change flap at the $575 million University of Iowa Community Credit Union last February.
Not much when it comes to members walking or quitting the CU following initial 2006 acceptance of Optiva and then a noisy re-vote rejecting management's bid to stick with a new moniker.
"I guess a loss of 24 members out of 50,000 speaks for itself," declared Jim Kelly, senior vice president–marketing, at the state's second largest CU.
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