Thank you for sharing!

Your article was successfully shared with the contacts you provided.

LAS VEGAS — The demographic of the “typical” payday loan user may surprise some credit unions and could even put up a barrier to bringing an alternative to members.

At a payday lending alternative panel held at NACUSO’s annual conference, several experts spoke on the expanding window of opportunity that could exist for credit unions unsure about offering an alternative product. Brad Keiser, executive vice president of electronic services at Shared Resource Technology Group said 76% of payday loan users have household incomes over $50,000, tend to be financially disciplined and value speed, convenience and privacy.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.