WESTBROOK, Maine — The Maine Credit Union League has unveiled a new Web site (www.mainecreditunions.org) and its new 2007 commercials that have started airing as part of its Statewide Advertising Awareness Program.
The new commercials focus on the benefits of credit unions. They are based on a 2006 study, An Examination of the Financial Benefits of Credit Unions to Maine Consumers, that found Maine consumers save $40 million a year just by using a credit union.
Using the theme of "I Save," the four new commercials recently began airing in all three of Maine's television markets–Bangor, Portland and Presque Isle. They will reach consumers in every Maine county through network and cable television. The 2007 Statewide Advertising Awareness Campaign is the most aggressive ever by Maine's credit unions, as nearly $400,000 has been allocated to the program for this year, double the budget of previous years.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
