WALL, N.J. — After 70 years, Mon-Oc Federal Credit Union has shed its name and revitalized its brand with the new name First Financial Federal Credit Union to help consumers get a fresh perspective on credit unions.
After talks with different people in the community First Financial FCU President/CEO Issa E. Stephan quickly realized a change was needed.
"Many people recognized the name but they had no idea what we do," said Stephan. "I was surprised by how many nonmembers thought we were part of the labor union movement rather than a financial institution."
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