WASHINGTON — A recent study conducted by Callahan's Internet Strategy Consortium revealed that 51% of online members have met with a financial planner/advisor, but only 6% used the credit union for this service.

While the likelihood increases with age, a significant proportion of members in their 20s and 30s have turned to a financial planner at some point. The survey showed that 63% of members report being likely to use the credit union for their financial planning needs in the future.

"This data reveals that not only are members receptive to financial planning information at an earlier age, but other financial institutions are successfully targeting these segments," said Jay Johnson, executive vice president at Callahan. "Member feedback shows that many are not confident about their financial futures, and want guidance from their credit union."

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