HUNTINGTON BEACH, Calif. — How do you reach Boeing employees and new members in Surf City?
For nuVision Financial Federal Credit Union the answer is launching two distinct campaigns simultaneously.
Extensive research and brainstorming sessions with the credit union's ad agency, Simon + Associates Advertising, revealed that the credit union serves two very distinct and different audiences: the faithful employees of what used to be known as McDonnell Douglas, which is now Boeing and the community of Huntington Beach, which is now officially known as Surf City USAsm.
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