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WINSTON-SALEM, N.C. – A recent Allegacy Federal Credit Union public relations event may have newlyweds here saying “I do” to joint checking accounts. Given the popularity of June weddings, the credit union sent their own “bride and groom” complete with a chauffer out in a convertible covered with the Allegacy logo and the words “Just got…Joint Checking” to drive around downtown Winston-Salem during lunchtime for a day. “It was so much fun and the staff got a big kick out of it,” said Allegacy FCU Senior Marketing Manager Deb McLean. “The employees who were the `bride, groom & Chauffer’ had a blast and they got a lot of waves, initial looks of puzzlement which turned into big grins, and we heard great positive feedback from numerous members and nonmembers who spotted the happy couple.” The idea for the one day event was inspired by a full-scale bridal campaign launched by a California credit union years ago says McLean. For little more than a few hundred dollars she says the credit union was able to create a buzz about downtown while promoting not just its checking accounts, but further raising brand awareness and name recognition.

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