Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ORLANDO, Fla. – Speaking from experience, Clearview Federal Credit Union Assistant Vice President of Marketing Christianne Gribben explained that credit union members are not only loyal to their credit union, but also to their credit unions’ field of membership and name. Clearview, formerly U.S. Airways Federal Credit Union, in Pittsburgh decided that the turmoil of its main sponsor was a negative for the credit union both in membership challenges and reputation. “U.S. Airways had filed bankruptcy twice. That made them unpredictable as you might imagine,” Gribben said.

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.