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FEDERAL WAY, Wash.-The national “Biz Kid$” campaign to raise $2.6 million for production of a syndicated financial literacy show on public TV next year rolled on again last week picking up a $100,000 pledge from the foundation of the California/Nevada Credit Union Leagues. The donation from the Richard Myles Johnson Foundation representing the two leagues brings the total “so close” to the targeted $2.6 million goal, said Jamie Chase, director of communications at the Washington Credit Union League, which has helped coordinate national fundraising. Originally, a “self-imposed” May 13 target date was set as the deadline for all monies to be turned in so production could start, but contributions are still being accepted. Chase also explained that the Seattle-based PBS producers have officially agreed to let credit unions, not banks, be the sponsors. Since March, the Washington League, joined by several large California, Texas and Washington State CUs have been buttonholing CUs and their boards across the U.S. to roundup pledges for the Biz Kid$ show. The drive has also focused on state league foundations and vendors to raise enough cash so the first year’s production could begin in October.

Meanwhile, the California/Nevada Foundation said in a statement the half-hour Biz Kid$ program “is consistent with the RMJ Foundation’s new focus on community service grants to support efforts that involve credit unions in spreading the financial literacy message to young people.”

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