WASHINGTON – Callahan & Associates' Return of the Member is a proprietary scoring model, developed by Callahan, that evaluates a credit union's service levels and gauges member satisfaction. The below chart shows the ROM scores for credit unions over $1 billion in assets. Callahan claims that the higher the ROM score, the better a credit union typically performs in growing its membership. See how the big credit unions stack up.
NOT FOR REPRINT
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
