DETROIT – Although November U.S. auto sales were up from adismal showing in October, industry analysts were still expectingthe fall selling season to be down in 2005 compared to the previousyear despite marketing efforts and special promotions offered bythe Big 3 auto manufacturers. In mid-November after the Detroitcarmakers discontinued their highly successful employee discountpricing plans, Ford Motor launched its year-end “Keep It Simple”clearance program offering more than $6,000 cash back on certainlarge SUVs. A few days before that, General Motors said it wasoffering as much as $10,000 off some vehicles as part of its “RedTag” sale. According to the National Automobile Dealers Association(NADA), in October the seasonally adjusted annual rate of sales was14.7 million vehicles, the lowest total since 1998.
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